A brand is so much more than just a logo. A brand is the public face and identity of a company. It’s how a company is outwardly perceived and how its marketing makes people feel. Do they love and trust the brand? Does the brand resonate with them to earn long term loyalty? In general, consumers are most attracted to brands which reflect good taste, trustworthiness, courtesy and professionalism. Unfortunately, if a brand looks poorly designed or employs hard sell tactics, many people will feel repelled by it and will refuse to do business with that company. On the other hand, if a brand looks polished and professional it can give the company a strong competitive edge.