Interview with Crystal Janzen – “Business in New West Magazine”

Crystal Janzen, Creative Director of #DaxioDesign, was recently interviewed by the Magazine “Doing Business in New Westminster”.

Crystal Janzen, is a true advocate for “Women in Business”, enthusiastically supporting other rising entrepreneurs in their career journey.

Crystal Janzen

Daxio Design, Founder & Creative Director

After two decades as a top marketing director in corporate advertising, Crystal Janzen launched Daxio Design: a results-focused marketing agency which offers expertise in strategic marketing, branding, and graphic design. Daxio Design has become a rising star in the business community, winning a prestigious “Business of the Year – Platinum Award” from the New Westminster Chamber of Commerce. (2018 & 2019)

1) How has the Chamber assisted you?
No one achieves success alone. Networking with a friendly and welcoming business community can be a great resource. The connections I’ve made via the Chamber have opened many doors to amazing business opportunities.

2) Any advice for new female entrepreneurs?
Believe in yourself! There are more opportunities than ever for motivated women to thrive in business. Discover a market for your natural talents, learn everything you can from successful people and always keep innovating! There is no greater sense of accomplishment than overcoming the challenges of building a thriving business.

View Original Article – Page 23

Top 5 Keys to Selling Services

Daxio Design – 2018 Platinum Award Winner for Business of the Year!

Daxio Design is very proud and honored to have won a Business of the Year Platinum Award. Thanks so much to the New West Business Community for your welcoming spirit and generous support! Thanks also to our amazing team and valued clients. 🏆

Our Mission

Our mission is to propel companies to the next level of success. Just like our symbol, the dragonfly, we quickly adapt to the ever-changing global marketplace with speed, agility and the power of transformation. We enable our clients to successfully navigate new technology and accelerate their journey to success.

Brand Identity

Whether a company is a startup business or an established brand one of the greatest challenges for any company is to stand out above a sea of noisy competitors. A successful brand strategy must be truly innovative and relentlessly visible.

Strategic Marketing

With decades of experience and industry know-how, we take the guesswork out of creating successful marketing programs. We’ll provide your company with world-class advertising campaigns that get results.

Our Customers

Daxio Design serves a very broad client base from small companies to international corporations. Our world-class marketing solutions offer unparalleled value in terms of in top quality design and competitive rates. We’re passionate about collaborating with our clients as a trusted long-term partner.

Serving Canada and the USA. Is Daxio Design is the right advertising partner for your company? Contact Us Today to discuss your needs and request a quote.

Accelerate Your Business Growth with Top Quality Graphic Design

Daxio Design Brochure

Did you know that over 90% of consumers base their buying decisions on a company’s branding and marketing? Yes, it’s true!

Your marketing says a lot about your company! It strongly influences whether customers will decide to do business with you, instead of your competitor. In order to drive sales upward, your marketing needs to be top quality, targeted and effective. Daxio Design is an industry expert in graphic design and strategic marketing. If your business is ready for accelerated growth we would love supply the creative engine!

We provide top quality: Logos & Branding, Web Design, Email Marketing, Ads, Brochures, Flyers, Stationary, Trade Show Booths, Signage, Posters, Corporate Presentations, Product Catalogs, Social Media Graphics and much more.

Serving the BC Lower Mainland (Vancouver, Burnaby, New Westminster, Coquitlam, Surrey, Richmond) all across Canada and the USA. Is Daxio Design is the right advertising partner for your company? Contact Us Today to discuss your needs and request a quote.

Fail Fearlessly - Daxio Design

Fail Fearlessly

Daxio Design - Top 5 Web Design - BC Canada

Top 5 Web Design Best Practices

1) Simple Navigation

Navigation menus on your website should not be overly complicated. They should be easy to find and simple to use. If your visitors feel overwhelmed or confused by hidden menus, and they don’t know where to click next, then your product or service will get lost in the maze.

2) Mobile Friendly 

Many internet users are on the go these days so it’s vital to ensure your website is optimized for mobile devices such as cell phones and tablets. Google now gives top search priority to mobile friendly websites, which means older non-mobile sites are much less likely to be found and will get left in the digital dust.

3) Call to Action 

Your website should include “Call to Action” links that inspire your visitors to take immediate action. Common examples include links such as: Buy Now, Join our Mailing List, Download, Sign Up, Contact Us etc. “Call to Action” links should be very eye catching and placed in a highly visible part of your website.

4) Amazing Content

Yes, it’s true, content is king! Use dramatic images and relevant content to generate brand excitement. Regularly update your content to keep it fresh for readers and to ensure that your SEO ranking stays high. Always ask yourself, are my readers interested in the content I’m providing? Your analytics reports should let you know if your content is on the right track by measuring article click rates.

5) Hire a Professional

When selecting a web designer, your best bet is to hire an experienced professional. Above all, avoid the common temptation to hire someone who will do it for next to nothing. The likely result of hiring a non-professional is that your website will end up looking unprofessional and the website back-end will not be properly setup for SEO. Poorly built websites tend to repel visitors and create a bad image of the company, often leading to lost sales. A professional website is an investment that will pay for it itself by increasing your sales results and overall success.

Daxio Design - How to Attract New Clients - WATCH VIDEO

How to Attract New Clients

Daxio Design - Blog - How to Respond to a Bad Online Review

How to Respond to a Bad Online Review

Since over 70% of consumers check online reviews before making a purchase. It’s now a fact of life that positive reviews can attract potential customers while negative reviews can scare them away. Consequently, many business owners have become worried about negative reviews and their first instinct is to take a defensive posture. However, wise entrepreneurs know that all communications are an important part of their branding strategy so it’s vital to maintain a positive image at all times.

When a bad review happens you should promptly reply in a positive and friendly tone. Make the customer feel heard and respected by re-stating their specific issue, apologize for any misunderstandings that may have occurred and make a kind offer to resolve the issue. If your company never responds to complaints it will create the impression that you aren’t concerned about customer satisfaction. Even worse, if you reply to the reviewer in a defensive or insulting tone, other readers will think “Uh oh, red flag, I definitely will not be doing business with that company!”.

In business, honest feedback is actually a gift. You should be very interested in what issues are upsetting your customers. It’s an opportunity to learn about company weaknesses so that you can correct them. Even if the relationship with one customer has ended, you still have the opportunity to present a gracious and professional style to the millions of other people who may read the review. Be aware that you are not simply replying to one person, you are communicating with the entire digital world.

Daxio Design - Why Your Brand Matters - Increase Sales

Why Your Brand Matters

A brand is so much more than just a logo. A brand is the public face and identity of a company. It’s how a company is outwardly perceived and how its marketing makes people feel. Do they love and trust the brand? Does the brand resonate with them to earn long term loyalty? In general, consumers are most attracted to brands which reflect good taste, trustworthiness, courtesy and professionalism. Unfortunately, if a brand looks poorly designed or employs hard sell tactics, many people will feel repelled by it and will refuse to do business with that company. On the other hand, if a brand looks polished and professional it can give the company a strong competitive edge.