Interview with Crystal Janzen – “Business in New West Magazine”
Crystal Janzen, is a true advocate for âWomen in Businessâ, enthusiastically supporting other rising entrepreneurs in their career journey.
Crystal Janzen
Daxio Design, Founder & Creative Director
Bio:
After two decades as a top marketing director in corporate advertising, Crystal Janzen launched Daxio Design: a results-focused marketing agency which offers expertise in strategic marketing, branding, and graphic design. Daxio Design has become a rising star in the business community, winning a prestigious âBusiness of the Year – Platinum Awardâ from the New Westminster Chamber of Commerce. (2018 & 2019)
1) How has the Chamber assisted you?
No one achieves success alone. Networking with a friendly and welcoming business community can be a great resource. The connections Iâve made via the Chamber have opened many doors to amazing business opportunities.
2) Any advice for new female entrepreneurs?
Believe in yourself! There are more opportunities than ever for motivated women to thrive in business. Discover a market for your natural talents, learn everything you can from successful people and always keep innovating! There is no greater sense of accomplishment than overcoming the challenges of building a thriving business.
Daxio Design – Platinum Award Winner for Business of the Year!
Daxio Design is very proud and honored to have won a Business of the Year Platinum Award. Thanks so much to the New West Business Community for your welcoming spirit and generous support! Thanks also to our amazing team and valued clients. 🏆
Our Mission
Our mission is to propel companies to the next level of success. Just like our symbol, the dragonfly, we quickly adapt to the ever-changing global marketplace with speed, agility and the power of transformation. We enable our clients to successfully navigate new technology and accelerate their journey to success.
Brand Identity
Whether a company is a startup business or an established brand one of the greatest challenges for any company is to stand out above a sea of noisy competitors. A successful brand strategy must be truly innovative and relentlessly visible.
Strategic Marketing
With decades of experience and industry know-how, we take the guesswork out of creating successful marketing programs. Weâll provide your company with world-class advertising campaigns that get results.
Our Customers
Daxio Design serves a very broad client base from small companies to international corporations. Our world-class marketing solutions offer unparalleled value in terms of in top quality design and competitive rates. Weâre passionate about collaborating with our clients as a trusted long-term partner.
Serving Canada and the USA. Is Daxio Design is the right advertising partner for your company? Contact Us Today to discuss your needs and request a quote.
Top 5 Web Design Best Practices
1) Simple Navigation
Navigation menus on your website should not be overly complicated. They should be easy to find and simple to use. If your visitors feel overwhelmed or confused by hidden menus, and they donât know where to click next, then your product or service will get lost in the maze.
2) Mobile FriendlyÂ
Many internet users are on the go these days so itâs vital to ensure your website is optimized for mobile devices such as cell phones and tablets. Google now gives top search priority to mobile friendly websites, which means older non-mobile sites are much less likely to be found and will get left in the digital dust.
3) Call to ActionÂ
Your website should include âCall to Actionâ links that inspire your visitors to take immediate action. Common examples include links such as: Buy Now, Join our Mailing List, Download, Sign Up, Contact Us etc. âCall to Actionâ links should be very eye catching and placed in a highly visible part of your website.
4) Amazing Content
Yes, itâs true, content is king! Use dramatic images and relevant content to generate brand excitement. Regularly update your content to keep it fresh for readers and to ensure that your SEO ranking stays high. Always ask yourself, are my readers interested in the content Iâm providing? Your analytics reports should let you know if your content is on the right track by measuring article click rates.
5) Hire a Professional
When selecting a web designer, your best bet is to hire an experienced professional. Above all, avoid the common temptation to hire someone who will do it for next to nothing. The likely result of hiring a non-professional is that your website will end up looking unprofessional and the website back-end will not be properly setup for SEO. Poorly built websites tend to repel visitors and create a bad image of the company, often leading to lost sales. A professional website is an investment that will pay for it itself by increasing your sales results and overall success.