Airdrie Chrysler Jeep Dodge Ram:
Airdrie Chrysler’s Explosive Growth & $24.6M Acquisition
How Daxio Design’s Email Marketing Program Enabled Airdrie Chrysler to Triumph in the Auto Market
THE CHALLENGE
Daxio Design partnered with Airdrie Chrysler Jeep Dodge Ram, an established automotive dealership serving the community since 1975. Although the dealership had a respected brand, it sought more robust sales growth and stronger long-term customer retention. Our challenge was to modernize their customer outreach through a customized email marketing system. The objective was to keep customers consistently engaged with compelling content, ensuring the dealership remained top of mind throughout the vehicle ownership cycle.
THE STRATEGY
Daxio Design developed a targeted email marketing strategy focused on trust-building, brand awareness, customer engagement, and measurable sales growth. The objective was to strengthen relationships between customers and individual sales representatives while increasing website traffic, lead conversions, and repeat business. The dealership was positioned as a trusted community partner that supported charitable causes and prioritized customer satisfaction.
Email campaigns featured current vehicle inventory listings supported by professional photography, key features, pricing incentives, and promotional offers. Campaign messaging consistently highlighted Airdrie Chrysler’s competitive advantages, customer-focused service model, and value-added offerings such as discounts on auto parts, seasonal service offers, promotional coupons, and community initiatives.
Email Database Growth – Daxio Design encouraged each sales representative to collect and maintain contact information from every qualified lead and customer interaction. The sales team executed this strategy effectively, expanding individual databases while building stronger one-to-one customer relationships. Each month, sales representatives also contributed custom content such as personal messages, featured deal videos, and customer testimonials. This helped maintain consistent communication, reinforce trust, and keep the dealership top of mind.
Email Analytics and Lead Conversion – Advanced email analytics and performance tracking systems were implemented to monitor open rates, click-through activity, engagement trends, and lead readiness. This data-driven system enabled the sales team to identify qualified buyers more efficiently, prioritize follow-up opportunities, shorten sales cycles, and maximize revenue growth.
DELIVERABLES
Corporate Branding
- Brand Strategy
- Brand Recognition
- Digital Assets
- Graphic Design
- Public Relations
- Corporate Identity
Digital Marketing
- Analytic Reports
- Email Campaigns
- Featured Products
- Growth Strategy
- List Segmentation
- Sales Follow-up
Communications
- Client Relations
- Promo Coupons
- Monthly Specials
- Photo Editing
- Community Initiatives
- Testimonial Videos
RESULTS
Email Marketing Leads to Market Growth
Daxio Design’s email marketing programs played a major role in rapidly expanding Airdrie Chrysler’s customer base. The campaigns increased customer engagement and loyalty, strengthened conversion rates, enhanced brand credibility, and created a scalable growth platform. Within four years, the dealership’s sales team expanded from eight representatives to sixteen, doubling its sales force and generating substantial revenue growth.
Revenue Growth Attracts Corporate Acquisition
The dealership’s rapid growth and strong financial performance attracted the interest of major automotive investment groups. Airdrie Chrysler was recognized by DealerRater.ca as Alberta’s top-performing dealership in 2015, generating $177.1 million in annual sales. Consequently, the dealership was acquired by AutoCanada in 2016, and later by Kaizen Automotive Group in 2024 for $24.6 million.
Success Metrics:
- Sales Doubled – Email marketing campaigns accelerated conversions and doubled revenues in under 4 years.
- Team Doubled – Dramatic revenue growth necessitated expansion of the team from 8 to 16 sales reps.
- Acquisition Success – Rapid growth and increased value contributed to the dealership’s $24.6M acquisition.
TESTIMONIAL:
“Daxio Design was an outstanding partner in email marketing services. Their marketing expertise was exceptional, and the analytics reports allowed our team to effectively follow up with qualified leads, substantially increasing our sales.” ~ Stewart Takaguchi, Marketing Manager, Airdrie Chrysler Dodge Jeep
(Sources: airdriedodge.com, AutoCanada – Financial Statements)
Doubled
Annual Sales
Doubled
Sales Team
24.6M
aquisition
