AMUR Capital:
Rebranding Canada’s Largest Mortgage Investment Firm
How Daxio Design modernized Amur Capital’s brand to inspire investor confidence and fuel $40M+ in growth.
THE CHALLENGE
Amur Capital partnered with Daxio Design to create a total corporate rebrand. As Canada’s largest mortgage investment firm—with over 40 years of proven success—Amur Capital needed a brand identity that reflected its reputation for stability, strategic growth, and technological innovation.
Our challenge was to modernize their outdated branding to clearly communicate leadership and inspire confidence in both investors and partners. To prepare, we conducted a comprehensive competitive analysis of the investment market and developed a brand positioning strategy that would secure Amur Capital a stronger competitive edge.
THE STRATEGY
- Market Research: Extensive Competitive Analysis
- Brand Positioning: Boost Investor Confidence & Capital Raised
- Brand Design: Bold, Modern, Trustworthy, & Innovative
After extensive market research and competitor analysis, we developed a clean, modern geometric brand paired with a bold and trustworthy colour palette. The refreshed brand identity was designed to stand out as a beacon of expertise, innovation, and financial mastery—distinguishing Amur Capital as a market leader. At the core of the strategy were the goals to increase investor confidence and drive sustained capital growth for years to come.
DELIVERABLES
- Brand Assessment
- Market Research
- Strategic Plan
- Branding Guide
- Logo Design
- Office Signs
- Account Forms
- Presentation Folders
- Fund Fact Sheets
- Partner Guide
- Price Sheets
- Brochures
- Business Cards
- Letterhead
- Graphic Design
- Copywriting
- Infographics
- Document Design
- Event Signage
- Website Graphics
- Social Media Assets
RESULTS
The rebrand elevated Amur Capital’s position within the Mortgage Investment Corporation (MIC) marketplace, reinforcing its reputation as Canada’s premier investment firm. Within one year of the rebrand, investor confidence surged, contributing to a capital increase in excess of $40 million and helping the firm surpass its goal of $500 million in capital raised. The rebrand proved to be a powerful asset, strengthening Amur Capital’s market presence and elevating its reputation as a financial leader both locally and internationally.
TESTIMONIAL: “Daxio Design has always provided our company with the highest level of customer service and fast, creative, and polished design work. We couldn’t be happier with their work or professionalism. We will continue to work with them whenever we get the chance.” ~ Kerilee Raven, VP Marketing, AMUR Financial Group
(Sources: Financial Post, amurcapital.ca)
40M+
increased capital in 1 year
500M+
total capital raised
1B+
total assets managed
