Entries by Daxio Design

How to Respond to a Bad Online Review

Since over 70% of consumers check online reviews before making a purchase. It’s now a fact of life that positive reviews can attract potential customers while negative reviews can scare them away. Consequently, many business owners have become worried about negative reviews and their first instinct is to take a defensive posture. However, wise entrepreneurs […]

Why Your Brand Matters

A brand is so much more than just a logo. A brand is the public face and identity of a company. It’s how a company is outwardly perceived and how its marketing makes people feel. Do they love and trust the brand? Does the brand resonate with them to earn long term loyalty? In general, […]