Why Refresh Your Brand?
/by Daxio Design
Times change, and maintaining a relevant brand that connects with your target market is an ongoing challenge. A brand refresh is a strategic update that can revitalize a brand, making it feel more modern and competitive. To be clear, a brand refresh is not a rebrand or a complete rebuild of your brand. Instead, it is a subtle update to your existing brand, making it look fresh, modern, and more appealing. A brand refresh capitalizes on existing brand recognition and loyalty while enticing new customers to notice and trust your brand.
For example, Instagram did a Brand Refresh in 2016. The updated brand is an impactful brand refresh that balances a familiar logo with a new, modern look.

Daxio Design will complete your Brand Refresh as a Package!
Our Brand Refresh Services may include any or all of the following: Stationery (business cards, letterhead, envelopes, presentation folders, forms), Brochures, Signage, Flyers, Posters, Coupons, Magazine Ads, Postcards, Invitations, Novelties, Trade Show Banners, Catalogues, Annual Reports, Product Sheets & Packaging, Email Campaigns, and Website Design.
We are a comprehensive full-service graphic design agency with over 30 years of experience. Your company is unique, so we will listen carefully to your input to build a custom branding package tailored to your specific needs. We’re friendly and easy to talk to, so let’s connect soon.
Contact Daxio Design Today to Schedule a Meeting!
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BONUS – 8 Signs that Your Company is Overdue for a Brand Refresh:
- Brand design is looking outdated and is not getting noticed
- Messaging is inconsistent and improperly targeted
- Target audience has evolved; and sales have slumped
- Products or services offered have changed significantly
- Brand is struggling to stand out in a competitive marketplace
- Website lacks engagement; and sales conversions are down
- Brand reputation has been hurt by negative press or reviews
- Sales team is looking to expand into new markets and territories

