Case Study: BM&M Screening Solutions

BM&M Screening Solutions:

BM&M’s Meteoric Rise in Brand Recognition and $26M Merger

How Daxio Design’s Digital Marketing Programs enabled BM&M to Conquer New Markets and Attract Investors

THE CHALLENGE

For over a decade, Daxio Design partnered with BM&M Screening Solutions, a manufacturer of high-capacity industrial gyratory screening equipment. Daxio Design’s challenge was to position BM&M as an industry leader with a powerful competitive edge, increasing brand awareness, accelerating sales conversions, and supporting company growth.

THE STRATEGY

Daxio Design created a digital marketing strategy focused on brand positioning, content marketing, and data-driven engagement. BM&M required an industry-leading market position that clearly communicated its competitive advantages, including its customer-centric approach, custom engineering, state-of-the-art lab testing, dust reclamation systems, best-in-class warranty, and commitment to environmental sustainability. A cornerstone of the strategy was the “Industry eNews” email marketing program. These campaigns featured cutting-edge technical articles, market insights, and product information. Consistent outreach ensured that BM&M remained top of mind with existing clients while presenting a professional image to prospective leads. Advanced analytics and performance tracking systems were implemented to monitor engagement metrics. This enabled the sales team to easily identify qualified leads, streamline follow-up, close sales more efficiently, and directly contributed to maximizing revenue growth.

DELIVERABLES

Corporate Branding

Brand Strategy
Brand Recognition
Digital Assets
Graphic Design
Identity Graphics
Merger Transition
Public Relations
Visual Identity

Digital Marketing

Analytic Reports
Content Strategy
Email Campaigns
Graphical Banners
Growth Strategy
Industry Articles
List Segmentation
Photo Editing

Communications

Case Studies
Charts/Graphs
Event Collateral
Holiday Greetings
Infographics
Press Releases
Product Brochures
Safety Documents

RESULTS

Email Campaigns – Lead to Market Growth Across North America

Daxio Design’s email marketing campaigns played a vital role in expanding BM&M’s client base and geographic reach. The sales team expanded its service area from western Canada to the Pacific Northwest United States. The “Industry eNews” campaigns enabled sales representatives to build stronger client relationships. This resulted in increased engagement, higher conversion rates, and substantial revenue increases. The program established a structured and measurable communications framework that strengthened brand credibility and encouraged expansion into new markets.

Digital Marketing – Lays the Foundation for International Expansion

Daxio Design’s brand recognition initiatives positioned BM&M for strategic expansion beyond its original forestry market focus. The company successfully diversified its portfolio into multiple sectors, including agriculture, biofuel, chemicals, fertilizer, food processing, minerals, pet food, plastics, recycling, glass, rubber, and metals. This expanded market presence, supported by targeted digital marketing, provided the momentum required for international growth. Consequently, BM&M established manufacturing operations in Australia and the Netherlands, notably increasing its global impact.

Meteoric Growth – Attracts a $26 Million Merger

Daxio Design’s digital marketing programs accelerated BM&M’s market dominance and growth trajectory, elevating it to a global leader in industrial screening products. Its meteoric rise attracted investor attention, and BM&M was successfully acquired by Hillenbrand (Rotex Group Division) for $26 million in 2019.

Success Metrics:

North American Expansion – Email Marketing Campaigns led to rapid growth in client base and territory expansion.
International Expansion – Digital Marketing programs enhanced brand recognition and led to international expansion.
Merger Success – Rapid growth and increased market value directly contributed to BM&M’s $26 million acquisition.

TESTIMONIAL:

“Daxio Design has been our go-to marketing agency for over a decade! Their technical expertise with email marketing and analytics helped us to reach out to the right clients at the right time, and our sales skyrocketed.” ~ Adriano Messina, Regional Sales Manager, BM&M Rotex Group
(Sources: rotex.com , Hillenbrand – Annual Report 2019, 2021)

USA

expansion

Global