Case Study: DMSCA

Domestic Manufacturing Supply Chain Alliance (DMSCA):

Record-High Conference Attendance & Corporate Sponsorships

How Daxio Design partnered with DMSCA to elevate, streamline, and digitalize the supply chain industry

THE CHALLENGE

Since 2014, Daxio Design has built a strategic marketing partnership with the Domestic Manufacturing Supply Chain Alliance (DMSCA), a pioneering organization dedicated to supporting manufacturers and suppliers through supply chain education, industry collaboration, and certification programs. DMSCA offers training in Procurement Best Practices and Industry 4.0 technologies, facilitating industry-wide relationships among manufacturers, suppliers, government agencies, and corporate partners. Daxio Design’s challenge was to inspire companies to join the DMSCA community and ecosystem. Our top goals were to attract corporate sponsorship, invite manufacturers and suppliers to attend the annual ACCELERATE Conference, to build industry credibility for the DMSCA certification programs, and inspire college students to pursue careers in procurement.

THE STRATEGY

Daxio Design developed a strategic marketing program to communicate DMSCA’s mission to the manufacturing industry. First, we developed professional outreach materials to help DMSCA attract government partnerships and corporate sponsors. Second, we promoted industry collaboration through the CONNEX Marketplace and the annual ACCELERATE Conference via custom branding, targeted digital campaigns, email marketing, print advertising, and website promotions. Third, we designed educational materials to support DMSCA training and certification programs. This included infographics, presentations, workshop materials, and learning resources to train emerging manufacturers and university students pursuing careers in supply chain management.

Project Initiatives

Fundraising & Corporate Partnerships: Daxio Design created professional outreach materials that helped build long-term relationships with corporate sponsors, ecosystem partners, and government agencies. These initiatives empowered DMSCA to reach fundraising goals to advance its mission.
ACCELERATE Conference Promotions: For over a decade, Daxio Design has created the branding and promotional materials for the annual ACCELERATE Conference, which communicates DMSCA’s vision and long-term goals for the supply chain industry. Promotional materials include: brochures, flyers, postcards, registration QR codes, presentations, email marketing campaigns, digital advertising banners, social media posts, agenda programs, and website graphics. We also designed event print collateral, including signage, brochures, sponsorship booklets, business cards, tablecloths, name tag headers, tent cards, and retractable banners.
The DMSCA CONNEX Marketplace: We created a variety of promotional campaigns to promote the AI-powered DMSCA CONNEX Marketplace, a digital networking portal that connects more than 165,000 manufacturers and suppliers. The platform provides a trusted supplier directory that assists organizations in identifying sourcing partners and building reliable procurement relationships.
Corporate Mentorship Program (CMP) Educational Materials: Daxio Design developed an array of visually engaging educational materials that explain innovations in supply chain management to support DMSCA’s Corporate Mentoring Program (CMP). By transforming complex operational concepts into clear, concise graphics, we helped company managers and college students accelerate their learning rate. Achieving mastery in multiple disciplines ultimately enabled program registrants to earn Performance Certification. To bolster the CMP program’s credibility, we also created a tiered certification badge system with Bronze, Silver, and Gold levels.

DELIVERABLES

Marketing & Branding

Digital Marketing
Email Campaigns
Graphic Design
Icon Design
Logo Design
Photo Editing
Public Relations
Social Media Graphics
Stationery Packages
Strategic Marketing
Communications
Website Design

Conference Marketing

Brochures
Event Tablecloths
Email Campaigns
Event Branding
Magazine Articles
Postcards, Posters
Program Agenda
Registration Graphics
Retractable Banners
Vision Presentation
Website Banners
Sponsorship Campaigns

Educational Workshops

Certification Badges
Charts & Graphs
Digital Campaigns
Digital Flyers
Diverse Outreach
Infographic Design
Leadership Forums
Presentations
Symposium Graphics
Training Manuals
Webinar Graphics
Workshop Documents

RESULTS

Attracting Corporate Sponsors and Ecosystem Partners to Raise Capital:

Over a decade-long partnership, Daxio Design’s strategic marketing materials have successfully showcased DMSCA’s preeminent leadership role in the supply chain industry, enabling them to raise significant capital by partnering with influential corporate sponsors and government agencies, including the following:

Corporate Sponsors:

Abbott; ALOM; Applied Materials; Bank of Montreal (BMO); Rewatt Power; Boeing; Cargill; Carton Craft; Caterpillar; Cingularity; CONNEX Marketplace; Corning; Cummins; Dexcom; Diversified Chemical Technologies; Diversified Synergies; Flex; Grainger; HAVI TMS; IMPLAN; Intel; International Paper; Johnson & Johnson; JPMorgan Chase; Kellogg; Lockheed Martin; McCormick; Medtronic; Merck; Microsoft; MxD (Manufacturing × Digital); NAM (National Association of Manufacturers; Nissan; PepsiCo; PricewaterhouseCoopers (PwC); Procurement Leaders – Global Intelligence Network; SACA; Siemens; Sony DADC; Starbucks; TÜV SÜD; Volvo; Walker SCM; Walker Technical Solutions; World Economic Forum (WEF)

Government & Public Agency Partners:

Association for Supply Chain Managment; CSCMP (Council of Supply Chain Management Professionals); Economic Development Agency (EDA); ISM Institute for Supply Management; LISC; Minority Business Development Agency (MBDA); National Minority Supplier Development Council (NMSDC); U.S. Center for Advanced Manufacturing; U.S. Department of Commerce – National Institute of Standards and Technology (NIST) Manufacturing Extension Partnership (MEP); U.S. Department of Energy (DOE); U.S. Department of Labor (DOL); Women’s Business Enterprise Center (WBENC)

ACCELERATE Conference Success:

For over a decade, Daxio Design has been proud to play a pivotal role in promoting DMSCA’s highly successful annual ACCELERATE Conference. Through strategic marketing campaigns and professional event communications, the conference has attracted record attendance from suppliers, manufacturers, procurement leaders, and industry innovators. These events have strengthened professional networks throughout the global procurement and manufacturing ecosystem.

Growth of the DMSCA CONNEX Marketplace:

Daxio Design played a vital role in promoting the DMSCA CONNEX Marketplace, a digital platform powered by generative AI technology that connects more than 165,000 manufacturers, suppliers, and customers. The platform is a powerful tool that helps companies discover trusted suppliers, build strategic procurement relationships, improve supply chain efficiency, and foster economic growth.

Credibility of the Corporate Mentorship Program (CMP):

Daxio Design’s marketing initiatives positioned CMP as the industry-standard certification program, strengthening trust between suppliers and buyers, while supporting DMSCA’s broader mission of long-term growth in the supply chain industry. In addition, we achieved an expansion of inclusivity in the supply chain industry, with our outreach campaigns being highly successful in reaching diverse post-secondary students.

Success Metrics:

50+ Corporate Sponsors: Raised capital via influential corporate sponsors in support of the DMSCA mission
12+ Government & Public Agencies: Attracted public sector partners in support of DMSCA industry certification
12+ Annual Conferences: Record attendance and industry participation at the annual ACCELERATE Conference
165,000+ Marketplace Members: Inspired thousands of companies to join the DMSCA CONNEX Marketplace network

TESTIMONIAL:

“Since 2014, we’ve partnered with Daxio Design for their strategic marketing and graphic design excellence. Their expertise and ability to meet tight deadlines have kept us coming back for over a decade. They have provided top-quality communications for our certification and corporate sponsorship programs that are simply unparalleled.” ~ David Burton, President & CEO, Domestic Manufacturing Supply Chain Alliance (DMSCA) (Source: dmsca.us)

50+

Corporate Sponsors

12+

Public Partners