Case Study: Sequence Capital

Sequence Capital:

Building an Influential Brand for a Private Mortgage Lender

How Daxio Design developed Sequence Capital's Brand to achieve $5M in annual revenue and $1.3B+ in assets

THE CHALLENGE

Sequence Capital Ltd. is a private mortgage lender offering quick, transparent mortgage solutions to clients across Canada. Sequence Capital partnered with Daxio Design to develop a brand identity and marketing materials for their public launch. The challenge was to create a trustworthy, modern brand that would resonate with mortgage brokers and reflect the company’s core values of speed, transparency, and reliability.

THE STRATEGY

Through strategic collaboration, Daxio Design developed a clear brand vision and marketing program to support the company’s official launch. The branding program connected all touchpoints — from messaging and marketing collateral to digital presence and event materials. A bold, modern colour palette was selected to stand out in the competitive mortgage market, while the design style emphasized connectivity, technology, and efficiency — mirroring the company’s innovative approach to private lending. The brand program elevated the company’s reputation, laying the foundation for long-term growth and success.

Brand Consistency: A cohesive visual identity across every marketing channel.
Distinctive Design: A strong brand presence that stands out in a crowded industry.
Reflecting Core Values: Visuals and messaging that express broker-first values.

DELIVERABLES

Brand Assessment
Market Research
Strategic Plan
Consistent Branding

Brochures
Business Cards
Event Banners
Event Signage

Website Graphics
Infographics & Icons
Graphic Design
Digital Posts

RESULTS

Sequence Capital launched successfully with a polished, credible brand that resonated with its target market. Five years later, the company has grown into an established national lender — achieving over $5 million in annual revenue and managing $1.3 billion+ in assets across Canada Business Impact:

Assets Under Management: $1.3B+
Annual Revenue: $5M
Portfolio Growth: Nation-wide

TESTIMONIAL:
“The website, brochures, and business cards look great! Thanks for everything!”” ~ Jiten Shah, Internet Marketing Specialist, Sequence Capital
(Sources: SequenceCapital.ca, ZoomInfo)

$1.3B+

managed assets

$5M

annual revenue

National

portfolio growth