1) Simple Navigation
Navigation menus on your website should not be overly complicated. They should be easy to find and simple to use. If your visitors feel overwhelmed or confused by hidden menus, and they don’t know where to click next, then your product or service will get lost in the maze.
2) Mobile Friendly
Many internet users are on the go these days so it’s vital to ensure your website is optimized for mobile devices such as cell phones and tablets. Google now gives top search priority to mobile friendly websites, which means older non-mobile sites are much less likely to be found and will get left in the digital dust.
3) Call to Action
Your website should include “Call to Action” links that inspire your visitors to take immediate action. Common examples include links such as: Buy Now, Join our Mailing List, Download, Sign Up, Contact Us etc. “Call to Action” links should be very eye catching and placed in a highly visible part of your website.
4) Amazing Content
Yes, it’s true, content is king! Use dramatic images and relevant content to generate brand excitement. Regularly update your content to keep it fresh for readers and to ensure that your SEO ranking stays high. Always ask yourself, are my readers interested in the content I’m providing? Your analytics reports should let you know if your content is on the right track by measuring article click rates.
5) Hire a Professional
When selecting a web designer, your best bet is to hire an experienced professional. Above all, avoid the common temptation to hire someone who will do it for next to nothing. The likely result of hiring a non-professional is that your website will end up looking unprofessional and the website back-end will not be properly setup for SEO. Poorly built websites tend to repel visitors and create a bad image of the company, often leading to lost sales. A professional website is an investment that will pay for it itself by increasing your sales results and overall success.
Since over 70% of consumers check online reviews before making a purchase. It’s now a fact of life that positive reviews can attract potential customers while negative reviews can scare them away. Consequently, many business owners have become worried about negative reviews and their first instinct is to take a defensive posture. However, wise entrepreneurs know that all communications are an important part of their branding strategy so it’s vital to maintain a positive image at all times.
When a bad review happens you should promptly reply in a positive and friendly tone. Make the customer feel heard and respected by re-stating their specific issue, apologize for any misunderstandings that may have occurred and make a kind offer to resolve the issue. If your company never responds to complaints it will create the impression that you aren’t concerned about customer satisfaction. Even worse, if you reply to the reviewer in a defensive or insulting tone, other readers will think “Uh oh, red flag, I definitely will not be doing business with that company!”.
In business, honest feedback is actually a gift. You should be very interested in what issues are upsetting your customers. It’s an opportunity to learn about company weaknesses so that you can correct them. Even if the relationship with one customer has ended, you still have the opportunity to present a gracious and professional style to the millions of other people who may read the review. Be aware that you are not simply replying to one person, you are communicating with the entire digital world.
A brand is so much more than just a logo. A brand is the public face and identity of a company. It’s how a company is outwardly perceived and how its marketing makes people feel. Do they love and trust the brand? Does the brand resonate with them to earn long term loyalty? In general, consumers are most attracted to brands which reflect good taste, trustworthiness, courtesy and professionalism. Unfortunately, if a brand looks poorly designed or employs hard sell tactics, many people will feel repelled by it and will refuse to do business with that company. On the other hand, if a brand looks polished and professional it can give the company a strong competitive edge.
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