The City of Calgary:
Strengthening Communications Through Strategic Marketing
How Daxio Design enhanced The City of Calgary's communications — earning a Recognition Award for Media Impact
THE CHALLENGE
Daxio Design has enjoyed a long and productive partnership with The City of Calgary, designing a wide range of internal and external communications that align with the City’s official brand standards. From large-scale public awareness campaigns to data-driven internal reports, our core objective has been to deliver engaging and visually cohesive materials that support transparency and public trust.
Key Project Challenges:
- Socio-Economic Outlook Reports: Translate complex data into visually engaging reports that assist city officials in making effective, evidence-based policy decisions for the next five years.
- Ward Newsletters (Monthly): Create and maintain an informative communication tool for City Councillors to keep residents and stakeholders informed on local initiatives, infrastructure projects, city policies, and community events.
- Departmental Newsletters (Monthly): Collaborate with several departments to deliver timely information to internal staff, including updates on legal matters, economic forecasts, waterworks operations, and union benefits.
- Recruitment Campaigns: Support the City’s Human Resources department in attracting highly qualified candidates to employment opportunities through well-designed and targeted campaigns.
- Website Design & Development: Create effective website assets to enhance engagement across digital platforms. (Deliverables included: graphic design, photo editing, illustration, hero banners, copywriting, calls-to-action, wireframes, page layout, navigation menus, and interactive forms.)
THE STRATEGY
Working collaboratively with multiple City departments, Daxio Design created visually dynamic communications that combined modern design with data-driven content. By blending top-quality photography, infographics, illustrations, data charts, and concise copywriting, we transformed complex civic data into clear, accessible, and visually engaging communications.
Creative Highlights:
- Data Accessibility and Clarity: Easy-to-read charts and summaries to simplify complex information
- Transparency and Accuracy: Factual data-driven insights to inform city officials and the public
- Citizen Engagement: Effective communications to inform the public on impactful civic initiatives
DELIVERABLES
- Graphic Design
- Page Layout
- Photo Editing
- Strategic Marketing
- Public Relations
- Event Promotions
- 14 Ward Newsletters
- 4 Department Newsletters
- 2 Socio-Economic Reports
- Data Charts/Graphs
- Recruitment Campaigns
- Infographics
- Copywriting
- Quality Control
- Brand Consistency
- Website Development
- Website Design
- Digital Assets
RESULTS
Through strategic marketing expertise, Daxio Design became a vital creative partner to The City of Calgary, strengthening its internal communications and ensuring that citizens were both consulted and kept informed on important civic initiatives. Our engagement programs delivered a consistent civic brand, improved information flow, strengthened public trust in municipal leadership, and supported city departments in delivering timely internal communications.
AWARD-WINNING: City Councillors and their constituents have shared overwhelmingly positive feedback on our high-profile campaigns and publications. Daxio Design was honoured to receive The City of Calgary’s Corporate Recognition Award for Excellence in Media Impact, recognizing our commitment to strategic communications, innovative publicity, and community engagement.
Media Impact:
- Award Winner: Recieved The City of Calgary’s Corporate Recognition Award for Excellence in Media Impact
- External Communications: Designed and maintained fourteen Monthly Ward Newsletters to strengthen community engagement
- Internal Communications: Created two Socio-Economic 5-Year Forecasts and four Monthly Departmental Newsletters to inform city officials and staff on vital issues, including the economic budget, legal matters, waterworks operations, and union benefits
TESTIMONIAL:
“Daxio Design has served The City of Calgary very well with top-notch graphic design and art direction. They have consistently exceeded our expectations and have made significant contributions to the communications programs of the City Councillors and the Mayor’s Office. They have been very successful in generating greater awareness of City programs and have earned our prestigious Corporate Recognition Award for excellence in graphic design and media impact. They are highly professional, dependable, and a great pleasure to work with.” ~ Colynn Kerr, Creative Resources, The City of Calgary
(Sources: Calgary.ca)
Award
for media impact
14
monthly ward newsletters
4
monthly dept. newsletters
